Contently is a content marketing technology platform. I rewrote their product and UX copy to better explain—in plain English, without the meaningless jargon that often plagues marketing and startup websites—the three core pillars of their business:
Create high-quality content (by matching brands with creative freelance talent)
Connect with brands’ ideal audiences via social media, email, CRM software, and more
Optimize brands’ content marketing with a customizable analytics platform
As Contently’s go-to copywriter, I was tasked with this product and UX copy rewrite, which required me to also liaise between editorial and product, marketing, and design teams.
I wrote an interactive infographic, "The Future of Media and Marketing Is Video," in conjunction with Ceros. Screenshots are below.
I ran all of Contently's social media accounts, increasing their number of Facebook fans by 6x, LinkedIn followers by 4.5x, and Twitter followers by 1.5x. Here's a taste of my work.